ZiWatches - Business Plan for an e-Commerce Watch Shop

Business Plan for An Online Watch Shop (ZiWatches)

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A.     Affiliate Programs

 

Affiliate programs are now recognized as one of the most efficient means of generating sales. A web site owner is paid for a fixed amount or percentage of every sale he generate. Affiliate programs are now thought to account for up to one-third of all Internet transactions. The downside of affiliate programs is that they could be very expensive and complicated to maintain, and also subjected to a high level of credit card fraud.

B.      Other online methods

Other online methods of promotion exists which includes hit-exchanges, banner-exchanges, FFA sites. However, the response rates of these programs are low and those that take part in them tend to be very small business promoting multi-level marketing, promotional techniques or even fraud. Therefore ZiWatches will not participate in these programs.

C.      Off-line Advertising

Offline advertising includes advertising in magazines, newspapers, billboards and even television.  ZiWatches may consider advertising in magazines devoted to watches in different countries.